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Inbound Marketing Manager 


Reports To: VP of Sales and Marketing/CEO

Position Summary: The Inbound Marketing Manager of Community Systems will act as both the company’s inbound marketing manager and also content marketer working with the sales team to generate subscribers and marketing qualified leads. This position is also responsible for writing and executing quarterly marketing plans, new product launches, branding and messaging initiatives, lead generation, and customer communications.

Responsibilities:
  • Inbound Marketing Manager
    • Advance subscribers, leads, and customers to become Marketing Qualified Leads
    • Smart and static list management
    • Write quarterly marketing plans
    • Brand and messaging strategy
    • Manage website and digital marketing partner
    • Write proposals, working with sales team
  • Content Writer
    • Social publishing to convert digital interactions into subscribers
    • Email marketing writing, including subject lines, body copy, and CTAs
    • Local InSite marketing
    • Collateral and website updates
    • Digital EDU marketing
    • Updating company website for staffing purposes

Key Metrics:
  • Number of Marketing Qualified Leads created each week
  • Email conversions, website visits, form fill-outs, social interactions

Minimum Qualifications:
  • Bachelor’s degree, preferably in marketing, communications, and/or business
  • 3+ years of experience in a marketing or communications role
  • Experience with social media management (LinkedIn, Twitter, Facebook) and email marketing tools (HubSpot is preferred)
  • Experience with CRM tools preferably HubSpot
  • 2-4 years working directly with leadership team members and decision makers

Preferred Qualifications:
  • Certified in HubSpot and HubSpot’s Inbound methodology
  • Experience with Adobe Acrobat, InDesign, and Illustrator
  • Basic knowledge of Google Analytics
  • Basic knowledge of SEO best practices
  • Experience updating websites and blogs
  • Knowledge of technology industry

Skill Requirements: 
  • Marketing Strategy and Communication
  • Problem Solving
  • Writing/Editing
  • Detail Oriented
  • Strong Verbal and Written Communication Skills
  • Time Management and Prioritization

Who is Community Systems:
Our Purpose:  We accelerate information exchange about places.

Community Systems creates easy-to-use websites, maps, apps, and data that help companies find the workforce, property, and business information they need to do business in communities in the Economic Development industry.

Targeting communities in Tourism, Community Systems also builds dynamic, user-friendly websites, maps, apps, and data that engage visitors and residents with content about accommodations, attractions, and events.

What are Community Systems’ Values:
  1. We are Leaders.  We are willing to go first, to create, rather than follow.  We are driven, focused, and courageous in seeing the future, and pushing through whatever challenges are in our way.
  2. We are One Community. We collaborate, communicate, are adaptable to change, and are open to multiple points of view.  Where one goes, we all go.  Alone we can do very little, but together we can do so much.
  3. We are Engaged Learners.  We are positive, eager, curious, and open to new ideas and approaches.  We learn from our past experience and are committed to using those to continually improve and refine. We give others our full attention when they are sharing their ideas.  
  4. We Keep Our Commitments. We are accountable and reliable in our commitments to ourselves, our teammates, our partners, and our customers.  In the event that we don’t, we make it right. 

This document is meant to outline the main duties and responsibilities that come with this position. This position will sometimes require additional assignments beyond the scope of this job description as needed, to ensure overall company objectives are met.


To apply, submit resume and cover letter with salary requirements to hr@communitysys.com.
Submissions with no salary requirements will not be considered. No phone calls please.

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